Security and Scalability
Even though there are countless benefits that digital marketing can bring to your business, below, we’ve covered some of the most important ones to help you see what you’ve been missing out on.
Web Development and Online Security
If you’ve spent any amount of time shopping online in recent years, it’s no secret that security is only becoming an increasingly important area for businesses to invest in. As we continue shifting to a more online-based world, keeping both you and your customers safe should be a top priority.
In fact, search engines are taking this so seriously, that Google Chrome has even implemented an automatic warning system that tells users when they land on a page that doesn’t have SSL (Secure Sockets Layer) installed.
To further support this, since 2014, Google has been slowly incorporating security as a ranking factor in their algorithm, with websites using an HTTPS format getting a slight preference over those that don’t. Does that sound crazy? As of 2017, Google also reported that more than 70% of all page loads through their Chrome browser are HTTPS.
Ultimately, all of this is designed to create a safer experience for consumers so they can feel more comfortable about making purchases with brands online. After all, the last thing you want to do is have a security breach that compromises consumer information, leading to a potential disaster for your business. To combat this threat, our web developers use proprietary source code and state-of-the-art security measures so that you can rest easy knowing your website is fully secure on both ends.
Unlike with popular website builders and open CMS platforms that often have numerous vulnerabilities, custom web development makes it incredibly difficult for hackers to get their hands on anything they’re not supposed to have.
Web Development and Your Ability to Scale
While business growth is always a good sign that you’re doing something right, it can also present its own unique set of challenges if you don’t have a solid foundation. Scaling your business online entails a number of technical factors that most business owners aren’t fully acquainted with, such as bandwidth.
For these reasons, having a custom built website gives you the freedom and flexibility to scale your business as it continues growing. Even though many popular website builders are a great option for small businesses when they start out, they can only go so far, eventually meaning you’ll need to migrate your entire website once that limit is reached.
However, it’s not just about growing your business as more and more customers come through the door, but also about adapting and making changes as your brand evolves. For instance, just because you rolled out a flashy, fresh new website doesn’t mean you’ll still be in love with it a year or even six months later.
The world of online business is fast-paced and ruthless, meaning it’s more important than ever that you stay ahead of the curve, particularly with your website. Even though we bad-mouthed all of the software features that popular website builders cram into their platform, the still remains that consumers are drawn to the latest and greatest.
Whether rolling out a new product or shifting your entire business focus, our team of professional web developers are capable of custom building website features that make your brand stand out above the rest.