How a Winery Can Get the Most Out of Their Website

  • By Wonderboy Creative
  • 17 Nov 2021
Web Design & Development

Opening and operating a winery suggests a life wandering among the vines and sipping your latest vintage. However, running a winery is a tremendous amount of work that requires passion and knowledge. To assist in the business of a winery, an effective website can act as your online sales representative. Continue reading for ideas on how to get your website to work for you.

Creating a Distinguishing Homepage

Your homepage or landing page is the first impression a potential or returning customer will have of your winery. If the information and layout of that page does not immediately engage your guest, their visit to your website will be brief. Your homepage must be designed to captivate and engage the viewer. The content and format should invite the visitor to stay on the page.

Your website and its design should match your branding, so you have a consistent message. Showcase your brand through your logo, the winery itself, and your wines. Use fonts and colors on your website that complement the typefaces and hues on the labels on your wine bottles.

The visuals on your landing page should clearly tell the story of your winery. Focus on showing what makes your winery and wines different from your competitors. If your winery is informal, you want a relaxed and welcoming selection of graphics. Your homepage needs to represent your brand ideals.

Be sure to understand your target audience and customers. This will help you with creating your design. The basics for a website should include – our story, the facts – location/hours, merchandise, events, and buyers’ club. Consider adding a newsletter and/or blog to your website or other social media avenues.

Sharing Your Story

Your story should be included as part of your website’s homepage. Think about starting with the seeds of the idea for the winery. Capture the human essence of your winery’s journey. Link how your path to start or purchase the winery created the vision for the brands and types of wines that you produce and sell. Focus on what makes you, your brand, and your winery unique.

This story should complement or create the business niche that you occupy. Since the beginning of time, people have told stories as part of the human experience. Stories are how we connect with each other. Each of us has a chapter or two that we contribute to the whole of the thread of our humanness. Use this powerful emotion to relate to your customers.

Your voice should emerge and distinguish you from your competitors.

Utilizing Video and Imagery

While words are an essential element of your website, they need to be reinforced and enhanced with visuals. Include videos and images on your website that will connect you to your viewers. Include

  • views of the vineyard.
  • harvesting time.
  • videos of the winemaking process.
  • images of the tasting room (if you have one).
  • photographs of events held at your winery.
  • the labels created for your wines.
  • pictures of your wine cellar.
  • copy created to describe your winery and wines.

Branding and labeling do influence customers purchasing decisions. Use a mix of artistic mediums to bring your brand to life.

Update Your Content

To ensure customers will return to your website, it is important to continually refresh and add content. Any new wines should be showcased on your website. When you introduce a new wine, providing details about the formulation of the wine will entice customers to purchase the latest addition to your line. Include ideas of foods with which the wine would pair well. Invite customers to a wine tasting.

Provide visitors to your website with information about upcoming events at the winery. Different seasonal activities should be included, so customers visit throughout the year. You want customers to visit your website when they are looking for something to do. Being known as the winery with ever-changing and exciting events will continue to draw viewers to your website and winery.

Consider adding a blog to your website. However, with a blog you need to commit to regular updates. These updates can include informational postings about wines in general. You can wrap-up the posts by showcasing your own products. Blog posts can discuss storing wine, best glasses in which to serve wine, etc. Brainstorm a list of ideas of what novice and experienced wine enthusiasts would like to know. Use this list to write entries to post at least once a week on the blog section of your website.

You can seek feedback from your customers via your blog. This will enhance your relationships with your customers and develop a loyal group of wine devotees. Continually adapt your website to meet the requests of your customers. While updating your content, ensure you are including search engine optimization terms to connect with new customers.

Ease of Shopping

Your goal with an effective website is to increase sales. This should include customer purchases of bottles or cases of wines. It might also consist of tickets to events at the winery. Perhaps you will expand your business and incorporate complementary items.

You want a clear link to making purchases available on each page of your website. Pages that contain items to buy, should have a distinctly created access button to commence shopping. When customers are toggling between screens on your website, make sure their cart is always easily accessible. The cart or purchase button should be readily visible from each of your other pages.

Mobile Access and Formatting

Today’s lifestyle lends itself to mobility. Using Smartphones for communication, shopping, news, etc. dictates that your website must be readily accessible via a phone. When designing or revamping your website, ensure that your pages adapt to the size and functions available on phones.

Often referred to as user experience, or UX, customers’ ability to easily navigate your website is crucial to making sales. You need your website design to let your customers effortlessly maneuver from one page of your website to another. If they started a shopping cart, then the customer wants to view your tasting room hours, they need to be able to pop back and forth and not lose their place.

All the functionality that a laptop provides needs to be mirrored in an app used on a cellphone.