Dental Digital Marketing Done with Precision
Dental Marketing Services
If you’re new to dentistry, or perhaps hitting the refresh button on your website, you might find your dental marketing practices in a place of needed update as well.
While dental marketing is a specialized field, it isn’t unlike other marketing sectors, where the goal of attracting and retaining customers acts as the primary and measurable metric.
The specialty in dental marketing comes from a couple of factors, but overall, remember the goal of marketing is to cast a net into a population of could-be buyers to find the ones who are in the market for what you do.
First – know that your customers are actively looking online for dental services and they do so in a very specific way. Most often their search includes reference to their town or community like, “Walla Walla Dentist.”
We call this “local search marketing,” and in order to find how people search, you should invest in here.
Because dental offices are based and integrated in local communities and 99% of people have teeth, your customer base is nearly as scalable as the local population. In fact, a recent study showed that 65% of American adults have seen a dentist in the last 12 months.
The important thing is for your clinic to ‘show up’ when and where they intend to book an appointment.
Finally, your “re-marketing” efforts can take place in-house so the cost of things like SEO and PPC reduce because you typically don’t have to spend to reacquire the same customer.
Without tons of marketing know-how, you simply train staff to immediately reschedule their next cleaning and set automated reminders to keep people coming back.
For now, we’ll focus on the various places we can cast our nets – in marketing, we call these channels. For each channel, marketers provide an accompanying dental marketing service.
So we begin.
Dental Marketing Services vary greatly and we’ll try to touch on a few of them. If you have specific interest in one or another, you can simply click to navigate directly to that section.
Today, it’s difficult to market without some form of online presence. While websites are a key foundation, some dental offices find it equally valuable to place energy in social media channels like facebook and instagram.
It’s important to understand that today’s marketing practices are much different than say 1990. While print marketing in all forms has evolved (and even gotten better) it is simply less effective and less efficient than marketing on the internet.