Digital Marketing

With the growing popularity of digital marketing and its unquestionable importance in business, many companies still have yet to embrace it.

To make matters even more confusing, there’s no shortage of digital marketing companies out there that all claim to deliver the ‘best results’.

While we all want to deliver the same thing, success for our clients, what separates us might only be known by our peers.

Our approach to digital marketing involves not only getting to know you, but also taking an objective look at online data surrounding your business.

How you fair in ‘search,’ whether or not the current keyword strategy you are deploying is resulting in commensurate traffic results, and whether you are missing cost effective opportunities in paid search or social media, are a few important factors we look at in evaluating your online strategy.

With digital marketing, you can track the effectiveness of every single campaign.

We also look into opportunities; low hanging digital marketing fruit.

Many companies we work with have web traffic available to them that result in hundreds-to-thousands of more visits per month; low keyword difficulty and a high volume of searches, for example.

Simply put, we’re here to provide you with a comprehensive suite of customized solutions that aim to do one thing – make your business more profitable.

Unlike other companies, there is no ‘one-size-ﬁts-all’ approach here.

To give you a better idea of what we mean, read on to learn more about the importance of digital marketing and the various ways it can make your business more profitable.

What is Digital Marketing?

If you are well-versed in this already, scroll on through; if not, here’s the skinny.

As a term used to cover a wide range of marketing strategies that involve advertising through digital channels such as search engines, websites, social media, apps, and email.

In its essence, digital marketing is the practice of using the internet to creatively reach your target audience and expose them to your brand.

With more people continuing to use the internet for a growing number of tasks, digital marketing will only become more important as time goes on.

We are by no means trying to knock offline marketing, which still has its rightful place in marketing depending on your business, but digital marketing can open the doors to a whole new lead source you’ve never truly tapped into.

Though this term can encompass a mind-boggling number of marketing activities, we keep things simple and break it down into two main activities – Content Marketing, SEO, and PPC.

Whether you’re on the fence about introducing digital marketing to your brand for the first time or you’re ready for a fresh start with a company that delivers honest results, we’re prepared to show you the impact it can make.

Why is Digital Marketing Important?

Even though there are countless benefits that digital marketing can bring to your business, below, we’ve covered some of the most important ones to help you see what you’ve been missing out on.

Reach Your Audience Like Never Before

When done right, digital marketing can help you reach your target audience in a seemingly endless number of creative ways.

Wherever consumers are in the buying process, you can craft custom campaigns to ensure they‘re exposed to your brand at just the right time. You can even tap into your existing client list and convert them into brand advocates that make multiple purchases and attract new customers for you.

Understand Your Customers on a Deeper Level

With nearly all digital marketing strategies, tracking progress and results is far easier than with their offline counterparts. There’s no shortage of invaluable metrics and data that you can meticulously pick through to really understand how your customers tick.

With so much information at your fingertips, digital marketing makes it easier than ever to learn about your audience so you can better cater to their needs.

Easily Control Marketing Costs

One of the strongest beneﬁts of digital marketing is the ability to easily track how well campaigns are performing and how much revenue they’re generating. In the world of marketing, without knowing this information, it’s the same as driving blindfolded.

By carefully monitoring the performance of your strategies, you can easily control spending, track ROI, and figure out what works and what doesn‘t.

Give Your Brand Direction

As we continue shifting to an increasingly online world, digital marketing can give your brand some much-needed direction to help keep you on track with growth plans.

Because we take such a structured approach, all of our clients enjoy the beneﬁts of having a thoroughly mapped marketing strategy so they always know where they’re heading next. Letting your business drive itself is a sureﬁre way to fall

Stay Ahead of the Curve

If you’re not doing it, you’d best bet your competitors are. In the ﬁercely competitive world of business, digital marketing can give your brand the upper hand it needs to beat out competitors and soak up more market share.

Not only that, but the more you stay on top of it now, the easier it will be to adjust as digital marketing continues to grow in popularity and prevalence.

DIGITIAL MARKETING WITH

Content Marketing & SEO

There‘s been a long time conversation over whether or not content marketing and SEO are two completely different strategies.

The answer is, Yes and No.

Before we dive into the importance of a solid digital marketing strategy that employs both content marketing and SEO, let’s talk about their relationship to each other.

While that’s not entirely wrong, it’s also not completely true – content marketing and SEO both need each other to work.

Simply put, SEO doesn’t work without content marketing because content is the very substance that makes up SEO.

In the absence of consistent high-quality content that uses keywords and inspires sharing, (which is part of the link building process), essentially, there‘s nothing to ‘optimize’.

By that same token, content marketing employs SEO as a strategy to structure pages so that they’re easily discovered and ‘understood’ by search engines.

In order for content to be found by its users, Google has to recognize its quality and relevance, and the only way to do that is to utilize SEO best practices. This, in the end, will hopefully result in positive growth online.

At Wonderboy, it’s our detailed understanding of this symbiotic relationship that allows us to craft customized, dynamic solutions that utilize both SEO and content marketing together to deliver the best results to our clients.

CONTENT MARKETING SEO

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DIGITIAL MARKETING WITH

Pay-Per-Click Marketing (PPC)

Another important pillar that makes up our digital marketing strategy is the time tested use of pay-perclick marketing. It’s an essential part of digital marketing that nearly every business can beneﬁt from.

Afterall, having the ability to put highly customizable, targeted ads directly in front of your audience is hard to pass up.

While making sure your website and content rank organically is important, PPC is a powerful way to get brand exposure instantly.

With a little experience, you can have an ad campaign up and running in as little as a few hours, though mastering PPC takes an extensive amount of practice.

Even better, when you have the appropriate budget, your ads can appear on the first page of search results.

The biggest beneﬁt of PPC, when compared to other advertising channels, is the fact that you only pay when someone clicks on your ads, making it easier to ensure you only pay for qualified leads rather than the number of impressions.

Another powerful benefit of PPC is the ability to target consumers at any stage of the buying process.

Whether simply trying to gain exposure. attract buyers that are in the research phase, or going for the consumers that are ready to make a purchase, you have the flexibility to design campaigns forjust about any goal.

How Digital Marketing can improve your bottom Iine

Digital Marketing, and any marketing effort for that matter, is intended to grow your bottom line.

The biggest reason there’s been so much success with digital. rather than ofﬂine opportunities is our ability to meet customers at their moment of intent.

Let‘s say you own a tire store and you have a massive billboard on a major highway. It’s a great time of year for your business – November 12 perhaps – cars are ﬂying by at 70 miles per hour and a few wandering passenger eyes look up and one says, ”hey honey, we should get those new tires we talked about before the really cold weather hits.

The driver, ‘Honey,’ agrees, but doesn’t really have a preferred tire shop.

The billboard was cool, but Honey and passenger didn’t really pay close enough attention to the phone number on your billboard, or the website so they take to the internet.

When they search for Tires near me,’ they see there are a ton of options, some ads. some location results, then some other websites listed below.

Maybe yours-

Honey and passenger have certain criteria that they‘ll use to determine the best tire shop for their dollar and they/ll spend their money with a tire shop that best fits their needs

What we do know: ALL of the results they found online were generated through some sort of digital marketing effort. Someone by intent or by accident, got Google, or another search engine to show Honey and passenger the most relavent shops for that search.

You, as a tire shop owner, likely invested thousands of dollars to push honey and passenger over the top to buy; your billboard did itsjob and sparked interest.

In the end, hopefully your website, ad, and location were in the top 3 positions, where 95% of all search traffic goes!

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