How Digital Marketing can improve your bottom Iine
Digital Marketing, and any marketing effort for that matter, is intended to grow your bottom line.
The biggest reason there’s been so much success with digital. rather than ofﬂine opportunities is our ability to meet customers at their moment of intent.
Let‘s say you own a tire store and you have a massive billboard on a major highway. It’s a great time of year for your business – November 12 perhaps – cars are ﬂying by at 70 miles per hour and a few wandering passenger eyes look up and one says, ”hey honey, we should get those new tires we talked about before the really cold weather hits.
The driver, ‘Honey,’ agrees, but doesn’t really have a preferred tire shop.
The billboard was cool, but Honey and passenger didn’t really pay close enough attention to the phone number on your billboard, or the website so they take to the internet.
When they search for Tires near me,’ they see there are a ton of options, some ads. some location results, then some other websites listed below.
Honey and passenger have certain criteria that they‘ll use to determine the best tire shop for their dollar and they/ll spend their money with a tire shop that best fits their needs
What we do know: ALL of the results they found online were generated through some sort of digital marketing effort. Someone by intent or by accident, got Google, or another search engine to show Honey and passenger the most relavent shops for that search.
You, as a tire shop owner, likely invested thousands of dollars to push honey and passenger over the top to buy; your billboard did itsjob and sparked interest.
In the end, hopefully your website, ad, and location were in the top 3 positions, where 95% of all search traffic goes!