Web Design

Web Design is important for Navigation and Usability

Without a doubt, one of the biggest benefits of web design is navigation and usability.

Did you know that the majority of consumers form a first impression in as little as seven seconds? That’s not a lot of time, meaning it’s of the utmost importance that your website is specifically formatted and designed for your target audience.

Ease of navigation and website usability are among the top priorities of consumers when they visit a website.

At the end of the day, it doesn’t matter how much quality information you have if users don’t have an easy way of finding it.

Of course, it’s not just being able to find the information, but the way it’s laid out as well.

Think about the last time you landed on a website where there was way too much going on from the home screen.

How did it make you feel? Probably overwhelmed.

Having a quality web design team handle the visual elements and layout of information can make a world of difference to consumers.

While it’s important to have elements that differentiate you from competition and give your brand its own unique flavor, you also want navigation to be simple, yet intuitive.

Since the attention span of the average consumer is fairly short, quality web design can ensure you capture their attention and interest as soon as they land on your site.

Quality Design helps
build trust in your brand.

If you can’t bring yourself to trust a brand, what are the chances you’ll end up becoming a customer of theirs?

Even though there’s far more that goes into building a brand that customers trust, it all starts with the way your website looks.

Having a clean, professional presentation lets customers know that you care about the experience they have with your brand.

Going hand in hand with the way your information and navigational features are laid out, building trust means designing a website that not only shows them what they want, but does so in a way that resonates with expectations and brand image.

Using the hospitality industry as an example, when browsing for a hotel to stay at, online pictures are the number one way that customers build an opinion.

Hotels that look outdated and poorly kept are almost always passed over (not trusted), while those that have beautiful pictures and modern design come out on top (trusted).

To build this rapport with consumers, it’s a web designers job to carefully curate and consider the placement of each website element.

When done right, you can build an immediate, trusting connection with potential customers as soon as they land on your website.

Often serving as the front end of your funnel, web design is one of the most important factors for moving customers through your sales process.

Web Design and it’s Role in Your Brand.

Great web design can grab the eyes of viewer long enough for your product and service to capture their heart.

Brand Uniformity & Competition

One of the biggest mistakes that online businesses make is that of failing to keep their brand consistent from platform to platform.

If customers are unable to identify your brand, there’s a higher chance that they’ll either forget or confuse you with competitors.

Web designers are able to take the look and feel you’re going for and ensure your branding remains uniform regardless of where customers encounter it.

While that may sound as easy as slapping your logo across various sections of your website, social media profiles, and other online traffic sources, brand uniformity takes into account a number of different factors.

Encompassing everything from logos and color scheme to creative graphics and proper formatting, investing in quality web design will help customers identify and remember your brand.

Of course, web design is also a great way to gain an edge over competitors.

Even if you have a better product or service in almost every aspect, if your competitor’s website looks more professional than yours, customers will be more inclined to go with them.

By that same token, if your business is in an industry where there’s very little variation from product to product, web design can help set you apart from the pack and make you the clear front-runner in the eyes of consumers.

Inspire User Engagement

No matter how you look at it, if visitors are landing on your website only to “bounce” a few seconds later, something is wrong.

Sure, website copy has a lot to do with whether or not visitors take action, but so too does web design.

Often going hand in hand with website copy, web designers ultimately set the field for on-page content, meaning it’s their job to use a format that draws visitors through the website. Ultimately, your website should keep customers engaged every step of the way so they’re always craving that one last click.

Through the use of graphics, colors, and the layout of information, web designers are essentially able to feed the eyes of visitors so that they stick around.

Here at Wonderboy Creative, our team of web designers have years of experience creating highly engaging websites that consistently turn visitors into customers.

Leverage Design to Improve SEO

Organizing information and simplifying navigation does more than just create a good experience for visitors, it also helps search engine crawlers index your pages more easily.
Outside of creating the visual elements that web design is often associated with, a web designers job also includes the way text-based information is displayed.

The easier it is to move from page to page, the more likely search engines are to rank you for specific keywords. In other words, if the crawlers feel it’s easy to identify what your brand is all about, they figure consumers will as well. The other piece of the SEO puzzle that web design plays a crucial role in is that of making sure your website displays properly on different devices.

Referred to as “responsive” design (or Mobile Optimization), web designers can choose to use templates that automatically convert the website to a favorable format depending on the device, or they can customize the look and feel for each device in a more hands-on manner.

Together, all of these factors will help your website rank better in organic searches, meaning more traffic.