If you’ve landed yourself here, there’s a good chance your company could use some assistance with marketing & design. While we love talking business in general, we happen to have a great deal of experience when it comes to marketing and design services.

Marketing & Design to attract customers.

As a business owner or operator you are asked to wear multiple hats.

The world of business is fast-paced and indiscriminate when it comes to brands that struggle keeping up with all of the moving parts.

Marketing and Design can occupy a lot of your time as a budding entrepreneur, or even a seasoned small business professional.

Most people simply don‘t have the time to constantly oversee things like multiple marketing campaigns, complex website changes, and the time consuming task of graphic design, let alone tracking and analyzing the effectiveness of it all.

Likewise, the affordability of adding either an employee to handle marketing and design or hiring an agency might seem like a crazy idea for a small or even medium sized business.

Something has got to give. you only have 24 hours in your day and sales, production sleep and family time have to fit somewhere.

Whether that covers the issues your business is currently experiencing or you’re just looking for some ideas on how to go about this task efficiently, you’re in the right place.

Simply put, we’re here to provide you with a comprehensive suite of customized solutions that aim to do one thing – make your business more profitable.

We talk to a lot of people who really enjoy the task of designing and putting together marketing campaigns that sell. It sure beats accounting and it’s a heckuva lot more fun that writing proposals or filing papers (do people still do that?)

Design is also a subjective endeavor. making it nearly impossible to nail a design for direct marketing purposes on the first try.

It takes a fair amount of time for anyone to learn what works and what garners a response from your particular audience.

Part of the reason it IS good to work with a trained designer is because designers are trained to tailor their work to your brand, rather than inject their own style into your brand.

While marketing campaign branding might take on a trendy new look, spun from your brand, your actual brand marketing should take on a timeless, cohesive look that can be replicated from designer to designer – even year to year.

1970’swonder
1980’swonder
1990’swonder
Save for some 80’s mullets and pixelation from the 70’s, it’s not abundantly
clear from the groups of Coca-Cola Ads above which decade is which. Coke has
maintained an incredibly firm brand and that hasn’t changed regardless of who is designing on their behalf.

Bottom line, design to attract customers – this means it’s critical that you get to know who they are, what they do and why they like your brand.

Digital Marketing with Purpose

In the world of business both online and off, digital marketing is one of the cornerstones of marketing and design success.

As technology continues to play an ever increasing role in our lives, digital marketing is only going to become more important for companies if they want to not just survive, but thrive.

The way consumers are buying products and services today is vastly different from the way it was even just 10 short years ago.

If great design is the attractant customers, digital marketing is the delivery mechanism.

Let’s get real – print ads, while awesome for look touch and feel, are slowly going away. It’s not because they don’t work, it’s because they’re inefficient, and they’re expensive to scale.

Let’s say you have a local magazine that you’d like to advertise in; they’re printing 11,000 copies.

The magazine agent begins her pitch to you by offering ‘print distribution” as first-level evidence of the value of the thousand dollar full page ad.

‘Our magazine reaches 24,000 people’

What is impossible to tell is how many immediately end up in the garbage, how many end up in the bowels of a bathroom magazine rack and how many are actually read.

Really, what you need is for the reader to scour the magazine dozens of times, and get in-depth looking at each and every ad – (hopefully yours is appealing.)

And, hopefully that same diligent reader is in the market for the two-room special, a new car, some ketchup, or a motorhome.

There’s no shortage of competition out there, and it’s digital marketing (your ability to attract customers online) that’s going to help your brand stand out in the eyes of consumers.

In order for you to be able to put your money to work wisely, you need to know the percentage of people who convert to actual customers from your ad.

Now, people look at ‘conversions’ through a number of different lenses, and rightly so. Simply, it is just the number of sales opportunities you receive from your digital marketing effort.

In the end, it is actions like form fills or phone calls that lead to product purchases.

For a company like Wonderboy, our goal is to lead clients and their customers to some sort of interaction, be it in person, on the phone, via email or by shipping a product.

Depending on your company-type, any of these metrics might work – the idea remains: define your goal and build marketing and design material to convert customers.

Pay-Per-Click (PPC) Marketing

PPC marketing is one of those areas that many businesses find difficult to understand, especially as it relates to marketing and design strategy.

Even when you think you know what you‘re doing, it’s easy to get caught up throwing ads in front of consumers and waiting to see what works (a very costly strategy).

This involves doing a little bit of research to find keywords that you think your customers might use to find products like yours and bidding on them; committing a certain dollar amount to each click a search engine user makes.

Two search phrases might look the same but users could have two totally different intents.

For example maybe you own a tire shop and are targeting local people looking for new tires on their truck. because that is where you make the best margins.

After setting up your Google Adwords account, you begin entering keywords for which you’d like your website to rank on Google Ads.

You find that while you gain a fair amount of traffic (or calls perhaps) from the search term ‘tires,’ but the term ‘tires for sale’ is converting at a much hire rate.

Analytics might also show you that the term ‘tires for sale’ is also resulting in more purchases – it turns out that the magic word, ‘for sale’ is telling us something about search intent.

marketing-design-keyword-bidding
We recommend a very calculated approach to PPC marketing by first analyzing the consumer buying process.

+ What are other questions we should be asking for PPC Strategy?




From there, we can create highly targeted ads that draw attention and inspire action.

Frankly, not every campaign is a winner, but by taking this approach early and evaluating it objectively, we can more rapidly close in on what will be effective.

marketing-design-serp

Because there is no single approach that works for every company, we‘re also prepared to use PPC strategies that encompass everything from the widely popular search ads to display network ads to more focused video ads and app-based ads.

No matter where your consumers are in the buying process or what platforms and devices they’ re using, we work to put only the most relevant ads in front of them at just the right time.

This ensures maximum ROI, while minimizing losses.

Content Marketing

Consumers aren‘t buying products and services the same way they used to. They now have access to information online that allows them to research before making purchase decisions.

While traditional marketing strategies, like newspaper ads, print ads, and billboard banners are becoming less effective each year, content marketing takes a different approach.

Content marketing leverages information about your valuable products and services (on your website) for search engines like google and bing.

Information that you post or write is also shareable, which allows the content to grow over social media networks, which leads traffic back to your website.

This combined virality and consumer behavior is an early key to building a quality content marketing strategy.

When you focus on providing consumers with valuable, helpful information rather than trying a sales pitch, they’re much more likely to become a follower of your brand and, when the need arises for services you sell a customer.

Even though content marketing is by no means a shortcut to overnight success, when done right, it can generate a steady stream of high-quality leads year-after-year.

Starting with a thorough planning process, companies like yours can use combinations of modern SEO and content strategies that work to grow your organic rankings and traffic.

The combined effect of sharing, back linking and having a properly structured website is that Google recognizes your brand as an authority of a particular topic.

Website Design & Development

Marketing and design strategy also includes website design and development. The way your website looks is one of the most important factors for new prospects that are considering becoming customers.

Regardless of whether or not the products and services you offer can be the solution to their problem, if it doesn’t look and feel right, you run the risk of losing valuable customers before they even get the chance to learn about your brand.

We understand just how crucial website development is to the success of your business – a poorly designed website nearly broke us as a business when we got started as a design company.

This is why we were so determined to change the way we market ourselves, and in turn, our clients.

By taking the time to learn about your preferences, we’re better able to build personalized website models that incorporate innovative design elements with styling that represents what your brand is all about.

Just like with everything else we do. we want you to be involved every step of the way so that we can be sure the look and feel of your website is nothing short of perfect.

We take this really serious.

Whether that involves taking bits and pieces from multiple models we’ve designed or doing a full rework, we’re prepared to bring your vision to life.

Another great feature of all the websites we build is the fact that they’re fully future-proof.

With more consumers browsing and shopping from their smartphones and tablets than ever before, you need a website that’s going to look and feel great across all platforms.

To accomplish this, we build fluid templates that look just as good on a small smartphone screen as they do on a large computer monitor.

This ensures customers will have the same experience with your brand no matter how they choose to view it.

Once we’ve delivered the final product, our web development services still continue in the form of ongoing maintenance.

Rather than you having to worry about keeping up with all of the moving parts that make your website work, we do it for you to ensure it’s always running like a well-oiled, lead generation machine.

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Graphic Design

Your company’s branding and identity are ultimately what convey to customers your business values and core beliefs.

Humans are visual creatures, which is why it’s so important that your business is not only properly branded with a logo, but with print, web and social media material as well so that customers have the same experience no matter how they’re interacting with your business.

At Wonderboy Creative, we work with companies both large and small to make sure that everything from logo to corporate identity work synergistically to tell customers the story of your brand as you want them to see it.

With our graphic design services, we promise a personal level of attention that allows us to uncover what your brand is truly about so we can perfectly represent it with beautiful, meaningful design elements.

Whether that means stopping by in-person if you’re a local business to observe a workday as it unfolds or hopping on a call and asking thought provoking questions that inspire the sharing of your company’s roots, we work hand-on with our clients to ensure we can deliver a complete brand package.

Whether starting a new business or rebranding an existing one, let us help ensure your company is seen and experienced by consumers in the way you’ve always wanted.

How we Tie Marketing and Design together

What started out as a simple idea that through superior design, an honest look at data, and objective response, we could make a meaningful impact on the bottom lines of small businesses, has quickly evolved to encompass the larger vision of being an all-in-one solutions company for brands of all sizes.

While you’re free to choose from any of our three distinct services, we deliver the best results when they all come together.

No matter how you choose to look at it, digital marketing, web development, and graphic design all work together to create a branded consumer experience.

When you have it all being taken care of under one roof, you gain the benefit of synergy on a deeper level known as teamwork.

At Wonderboy, our experienced team delivers the best results when they’re able to work side-by-side, bounce ideas around, and come together to overcome challenges by finding the best solutions for our clients.

As a business owner, you should be dedicated to your core product or service so that when a customer does arrive on your doorstep, you’re prepared to address their needs.

The job you hire us to do is to get that customer to your door.

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