Benefits of graphic design
Even though we’ve only just scratched the surface of the iceberg that graphic design is, by now, you should have a much better idea of the various ways it can help your business get noticed by customers that seemingly turn a blind eye. In this section, we’re going to dig even deeper and look at some of the biggest benefits quality graphic design brings to the table.
1. Create a positive first impression
One of the biggest struggles that brands face (and, often don’t even think about) is that of creating a positive first impression with their target audience. Believe it or not, a recent study found that the average consumer forms an opinion about something in as little as 7 seconds. Even though that may seem a little far-fetched, stop and think about the last time you landed on a sloppy website or parked in front of a rundown looking storefront. How long did you stick around for? Did you buy anything?
Because we live in such a fast-paced world, consumers have been trained to make snap judgments about brands in a way like never before. As such, it’s more important than ever that your graphic design is on-point and ready to convey a message that resonates with your target audience on a deeper level.
Regardless of the way a prospect first interacts with your brand, whether that be through your website, storefront, a social media post, advertisement, or even product packaging, it’s going to set the tone going forward. If they like what they see and experience, they may be inclined to learn more about your brand and what it has to offer.
On the other hand, if they don’t understand what your brand is about or don’t feel it’s a good “fit” for them, the interaction can quickly become a missed opportunity. Graphic design ensures all of the contact points that can initiate the consumer journey are uniform and properly convey your brand’s message. In doing this, graphic designers can greatly minimize negative interactions and maximize the number of positive experiences potential prospects will have.
2. Build trust and inspire confidence
It’s no secret that the way consumers are buying products and services is vastly different from the way things were even 15 short years ago. With so many brands offering similar products and solutions, consumers often rely on trust when deciding who to give their business to. If you’re not quite sure where we’re going with this yet, consider the following example.
You’re in the market for a new laptop. While at the store, you decide to compare two different models with the same price tag side by side. One has a fairly simple box with only a single picture on the front, little to no informational text, and branding so poor that you struggle to find a logo or name. The other has a sleek, textured box with multiple pictures, detailed, easy to read features that have been highlighted, and high-quality branding that lets you know exactly who you’re dealing with. Chances are, you’ll go with box number two because the graphic design elements inspired trust.
Whether you’re marketing a new product or publishing some high-value content for your readers, incorporating branded, aesthetically pleasing graphic design elements and principles can help build trust and inspire confidence in consumers. By that same token, graphic design can help your brand build credibility in its respective industry or field.
When you deliver a quality product or service that truly helps customers solve problems, they’re going to be much more likely to turn to you again when they face another issue. Graphic design fits into the picture by helping ensure the delivery of marketing strategies, product packaging, and every other aspect of the buyer journey leading up to the purchase are consistent, allowing customers to instantly recognize and easily familiarize themselves with your brand.
Using Apple as an example, simply seeing the Apple logo on a product instantly tells consumers that it’s high-quality and sure to perform as expected.
3. Gain an edge over the competition
As the barrier to start a business continues getting lower and lower, it’s only natural that competition increases as well. While there’s a number of different tactics you can employ to make your brand stand out more to consumers, one of the most effective and often overlooked is graphic design. With so many free online design tools available, it’s never been easier for businesses to start pumping out quality content.
However, fueled by the “content is king” philosophy, this also means that modern consumers are inundated with information from the moment they wake, until the moment they set their phones down for the night. As you’ve probably noticed, when a new trend catches on, it doesn’t take long for hordes of other businesses to jump on the bandwagon in hopes of experiencing the same outcome.
The end result is a plethora of cookie cutter content and marketing strategies that end up looking all too similar from consumers to distinguish between. Where graphic design comes into play is by influencing the way you present content and information to readers. By using graphic design to come up with edgy, creative ways for delivering information, solving problems, and alleviating common pain points your target audience experiences, you’ll quickly find yourself rising above the competition.
Here at Wonderboy Creative, our graphic design team has years of experience working with brands to develop innovative marketing and content delivery strategies that set them apart from competitors. Encompassing everything from the way your website and social media accounts are perceived to product packaging and marketing strategies, our graphic designers work to ensure your business has a unique look and feel that both resonates with your audience and speaks true to your brand message.
