Branding
Establishing Your Company Voice
Playful, professional, plain or sharp. Word choice does more work than most brands realize, and the decision is easier made once than argued weekly.
Read moreWhat we do, and who for
Hand-coded WordPress, no page builder, and the search work built in from the first line of markup rather than bolted on by somebody else six months later.
Web designFocus areas
One owner, no marketing department, and three surfaces to compete on: the map pack, the blue links and whatever the answer engines decide to cite. They are not the same job.
Small business SEOFocus areas
Practices compete inside a 10 mile radius, and the winner is usually the one whose site answers what a nervous new patient types at 9pm. That is a solvable problem.
Marketing for dentistsFocus areas
Tasting rooms and clubs are 53% of the average winery’s sales, and both depend on somebody deciding to drive out. Search is the one channel that reaches the people who have not.
Wine marketingFocus areas
Four separable jobs – search, paid, content and social – and a business rarely needs all four at once. Which of them earns its place, and in what order.
Digital marketing agency servicesFocus areas
The Valley and the Tri-Cities are one market to a business owner and four separate searches to Google. These are the pages that answer the second thing.
Walla Walla web designFocus areas
Topics
Everything we have published on branding.
Branding
Playful, professional, plain or sharp. Word choice does more work than most brands realize, and the decision is easier made once than argued weekly.
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Branding
Start with why you are moving away from the old mark. Get that wrong and the new one inherits the same problem in a…
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Branding
Wordmark, lettermark, emblem or icon. Ten questions to settle first, because most logo revisions are really unanswered questions surfacing late.
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