Digital marketing
Measuring the Effectiveness of Your Small Business Ad Campaign
Lots of intuition, not a shred of data. What it costs to run a campaign you cannot measure, worked out one dental radio spot…
Read moreNotes on the work
What we have learned building websites and search visibility for small businesses, wineries and dental practices in the Walla Walla Valley.
Digital marketing
Small business SEO
Affordable SEO for Small Businesses
A cheap stock is not an affordable stock. The same holds for SEO, and the difference shows up in what the proposal says about…
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Small business SEO
SEO Services for Small Businesses
A friend read that SEO was dead and asked whether to bother. The honest answer takes five parts, and most of them you can…
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Winery SEO
SEO for Wineries
Thousands of wineries compete for the same searches, and most of what decides the winner is within reach. What ranking actually depends on, and…
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Winery website design
How a Winery Can Get the Most Out of Their Website
Running a winery is a tremendous amount of work. An effective website can act as your online sales representative, if it is built to…
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Small business SEO
5 Helpful Strategies for Small Business SEO
You do not need a large budget or an IT department. Five things that move rankings for a small business, and the order to…
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Organic SEO services
Helpful Tips to Grow Your Website Search Engine Ranking
Simple, effective, and hard to imagine a search engine abandoning any time soon, because they are the principles the whole thing rests on.
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Winery website design
Wine Websites: Keys to Grow the Value of Your Winery Online
A search for "Walla Walla wineries" returns no winery until halfway down page two. That gap is the whole argument for building the site…
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Web design
How to Choose a Web Design Company
Eight questions worth asking before you sign, including the one that decides whether you can afford to keep the site once it is built.
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Digital marketing
Marketing in a Small Town, Like Walla Walla
Radio and newspaper hold on longer in a small town. They are not worthless, but you usually cannot tell whether they worked, and that…
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Web design
Signs It’s Time for a Website Redesign
Getting found is only half of it. When a customer arrives, the site has to be the best representation of what you sell, and…
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Content marketing
Why It’s Critical To Produce Original Website Content
Link building and site architecture matter. But the one thing you can count on is that Google is trying to refer people to something…
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Web design
Five Ways to Make Your Existing Website Not Suck
You do not always need a rebuild. Five changes to a site you already own, starting with the one most businesses skip for years…
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Branding
Establishing Your Company Voice
Playful, professional, plain or sharp. Word choice does more work than most brands realize, and the decision is easier made once than argued weekly.
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Branding
How To Rebrand Your Offline Company
Start with why you are moving away from the old mark. Get that wrong and the new one inherits the same problem in a…
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Social media
Why Hiring a Social Media Agency Makes Sense
Small businesses have a limited number of people carrying a large volume of work. Social media is usually the thing that gets dropped first.
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Branding
10 Questions To Ask When Designing Your Company Logo
Wordmark, lettermark, emblem or icon. Ten questions to settle first, because most logo revisions are really unanswered questions surfacing late.
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