Over the last ten years, social media has become an incredible force in the business world. When used properly, it can help you create a connection with your existing customers and reach new ones to grow your company and provide a multitude of opportunities for businesses to connect with consumers.
The constant evolution of the social media landscape means that maintaining an active presence on various platforms can become a strain for businesses large and small. Businesses in general, but especially small businesses, have a limited number of employees responsible for a large volume of work. This is where social media and marketing agencies can play a vital role for your business. Companies can now hire experts who will help keep their brand active and make sure they’re getting the most out of their marketing campaigns.
Many companies find themselves wondering, “why should I hire a media agency?” There are a number of reasons why it makes sense to outsource this a vital part of your marketing process.
Cost Savings
Social media is a necessary aspect of the business world, and not having and maintaining a presence is not an option. Which means there’s a choice to make – hire an agency or just hire another employee to manage the social media accounts for your company. An employee might know your company better, but it’s roughly three times more expensive to hire an employee than an agency.
Employee Responsibilities
Businesses often add the task of managing social media to a current employee. In reality, the individual given this additional responsibility already has a lot on their plate. This typically means that social media duties fall to the bottom of the to-do list; they’re frequently skipped over for other tasks which creates inconsistencies in posting schedules. Social media is a great tool for building your brand so you want to make sure it receives the right amount of attention.
Experience
Social media agencies often have far more experience in this area than an employee who hasn’t made a years-long career out of social media and marketing.
Results
Agencies are more results driven. Their performance is graded on their ability to show your company positive results, so they have plenty of motivation to put forward their best effort.
Engagement
Social media isn’t just a numbers game anymore. It can provide a real opportunity to engage with your customer base. Hiring an agency will ensure someone is always monitoring your accounts. This allows you an opportunity to build relationships with your consumers while establishing trust, ensuring loyalty, and resolving issues before they become problems. Providing good content on a regular basis, responding to inquiries in a timely fashion, and engaging with followers are all-important to ensuring success.
